Who are the competitors of Patanjali?

Below are the top 6 competitors of Patanjali:

• Dabur India.
• Procter and Gamble.
• Marico.
• Nestle Ltd.
• HUL (Hindustan Unilever Limited)
• Himalaya Herbal Healthcare. This article has been researched & authored by the Content & Research Team.

Are Patanjali products fake Quora?

Patanjali products are as genuine as other commercial ayurvedic brands. Patanjali/ Ramdev are also commercial business house & not saints !! As with other ayurvedic ‘brands’ Patanjali also making tall claims for their products. Unfortunately for alternative medications there are no legal standards.

Which is the best ayurvedic brand in India?

List of Top 10 Ayurvedic Company In India

• – NURALZ. Nuralz is an Ayurveda division of Vibcare Pharma and Nuralz runs on the same ideology.
• – DABUR INDIA LTD. Dabur India Ltd.
• – PATANJALI AYURVEDA.
• – BAIDYANATH.
• – HAMDARD LABORATORIES.
• – ZANDU AYURVEDA.
• – HIMALAYA WELLNESS.
• – VICCO LABORATORIES.

Why is Patanjali so popular?

Made in India: Patanjali started selling their products by saying “Made in India” products. They promoted this thing and business started booming. However, Nestle, ITC, Hindustan Liver and P&G were also producing their products in India. Patanjali made a smart move to attract more consumers.

What makes Patanjali such a big brand?

Patanjali wouldn’t be such a big brand if Baba Ramdev wasn’t its brand ambassador. Pricing Strategy – The pricing structure of Patanjali’s products gives it leverage over its competitors. The brand has successfully managed to capture the interest and loyalty of the Indian lower- and middle-class demographic.

What makes Patanjali different from other FMCG companies?

Brand Marketing – Patanjali has given a tough competition to some of the FMCG majors in the area of hair care, oral care and OTC products across its brand portfolio through impressive brand marketing by Baba Ramdev. Revenue Market Share – According to IIFL, Patanjali could attain a net turnover of Rs 20,000 crore by FY20.

Why is Patanjali’s price so low?

Pricing – Patanjali sells its product at a lower price to meet consumer demands. Patanjali is able to sell its best quality product at a price which is 10\% to 30\% less than its competitors who spend 12\% to 18\% on advertising and promotion.

How did Patanjali reach out to the masses?

The brand sells its products through medical centers Patanjali Arogya Kendras and Patanjali Chikitsalayas and also through Swadeshi Kendras (non-medical centers). This has helped the brand to easily reach the masses and build trust and customer loyalty. Word of Mouth Marketing – Patanjali has been utilizing word of mouth publicity.