How did Snapchat gain popularity?

Snapchat solved both those things. Parents were starting to join Facebook in droves, so teens were looking to leave and looking for somewhere to go. Both these things led to Snapchat’s extreme and sudden user growth. Just a year after launching, Snapchat hit 10 million active users.

Why does Snapchat have a market?

It lets you access more features that will support your marketing strategy. For example, a few of the features you can access with a Snapchat Business account include: Advertising on Snapchat through its Ads Manager. Age-targeting your custom creations to reach your desired audience.

What is the marketing strategy of Snapchat?

Snapchatters who re-create a brand-related video or image transform from a passive audience and into influencers. Instead of creating a 2019 social media strategy around professional influencers, marketers can tap into their Snapchat audience and empower their own viewers to pass on the brand’s message.

Is Snapchat good for advertising?

Not only are Snapchat Ads engaging, they’re also incredibly effective with the Snapchat audience and provide great return on investment for businesses of all sizes. Hopper, a travel booking app, found that Snapchatters booked flights 4x as often as customers gained from other platforms.

Is Snapchat good for marketing?

Since its recent IPO, Snapchat has become the latest marketing channel worth checking out. Snapchat gives marketers the opportunity to connect with their audience in real time, when the audience is out and about. It’s particularly good for localized campaigns and telling compelling, interactive stories.

What was Snapchat originally designed for?

Snapchat was founded in 2011 by Evan Spiegel, Reggie Brown, and Bobby Murphy, all students at Stanford University. Reportedly, Brown came up with the idea of a social media app that enabled users to post photos and videos that disappeared from the site after a few moments.

How did Snapchat get started?

In July, 2011, the co-founders released “Picaboo”, the precursor to Snapchat. Right afterward, Spiegel and Murphy forced Brown out of the company, and relaunched the company as Snapchat in September, 2011. Both Stanford University students were only in their junior year in college at the time.

Is Snapchat a social networking company?

Social-networking giant Snapchat, now officially called Snap Inc. (SNAP), describes itself as a camera company. That’s because its flagship product is a camera app called Snapchat that allows users to connect with family and friends, exchange photos (‘Snaps’) or videos (‘Stories’), and chat. Snapchat is a platform for selling advertising space.

How has Snapchat grown its popularity?

Also in December, 2014, Snapchat extended its reach into the financial realm with Community Geofilters. Now, Snapchat consumers were able to generate their own Geofilters or simply buy branded filters for their own use. By 2015, Snapchat was reaching 75 million users on a monthly basis.

What do Snapchat marketers need to know to succeed?

Snapchatters expect behind-the-scenes content they can’t find anywhere else and want the authentic and unpolished version of your brand. To be a successful marketer on the platform, you’ll need a foundational understanding of how Snapchat works and a strong strategy for creating engaging Stories (which we’ll define shortly).