Table of Contents
What should I research before designing a logo?
5 things to research before designing a logo
- Why does the company need a new logo? Before designing the logo it’s essential you understand the real reason you’re designing the logo.
- What does the company do?
- Who is the target audience?
- What are the company’s long-term goals?
- Who is the competition?
Why is research important to the process of logo design?
Looking at the history of the company you’re designing for will enable you to make connections you might not have made before. Research gives you a deeper understanding of the company you’re designing for, which means you can create a logo design that means something special to the company.
What is the first consideration in designing a logo?
Preliminary Work Is a Must Preliminary sketches are an important first step in designing an effective logo. These can be as simple as paper and pen drawings or drafts made using a vector program, such as Illustrator. The bottom line is that you compromise the final result if you rush, or skip, this step.
What should you consider before developing a logo for a client?
The 14 crucial questions designers should ask a client before creating a logo
- What is the name of your company?
- Which words in the company name do you want to emphasize?
- Do you want to include a tagline into the logo?
- What is your company’s field of business?
- What age group of customers are you targeting?
Why is it important to research before designing?
Research is critical in any area of design, from logos to posters. It is about collecting data through interviews with clients, user feedback, domain research and more. It guides the creation of the design by helping you understand what makes people tick.
Why do designers conduct research?
Research design gives the designer two types of insight. The first is a sense of action, which leads to empathy for the consumer. Secondly, understanding behavior will provide the design process with clues about patterns and practices.
What are the basic rules of effective logo designing?
5 Cardinal Rules of Logo Design
- Your logo should reflect your company in a unique and honest way.
- Avoid too much detail.
- Your logo should work well in black and white (one-color printing).
- Make sure your logo’s scalable.
- Your logo should be artistically balanced.
What should you not do when creating a logo?
- Don’t Forget About Black and White. Do not logo design in color right from the start.
- Don’t Get Wordy.
- Don’t Blindly Pick Colors.
- Don’t Use Too Many Colors.
- Don’t Fuse the Images and the Text.
- Don’t Choose a Bad Font.
- Never Use Clip Art.
What to consider before designing a logo?
What to consider before designing a logo. 1 1. Research and analyze the needs & goals of the business. Before you design a logo, you should conduct extensive research about the goals of the 2 2. Do not rely on trends. 3 3. Consider creating your logo in black & white first. 4 4. Pay attention to scalability.
Why is it important to research a logo design?
You can’t just guess the logo that a client requires. Research is your opportunity to discover what you need to design, why you need to design it, and how it will be used. It also makes it easier to discover a solution, as the knowledge learned should inevitably steer the direction of the design.
Do you use a logo maker?
Please don’t use logo makers. Starting with discovery, then conducting research, running a brainstorm, then sketching logos, designing those logo concepts, presenting them to the client and preparing final deliverables which I give to the client. 7-Step Logo Design Process.
What is the logo design process?
“Logo design process demands a combination of investigation, strategic thinking and design excellence.“ — Alina Wheeler, Designing Brand Identity So whether you’re a designer, or you’re looking to hire one, this article will give you a valuable insight into the logo making process.