Why the market for skin whitening is growing in India?

High literacy rate, demand from single working women, beauty pageants at national & international level, pressure of society, marriage issues, desire to look beautiful and fair, etc. are some of the major factors which have pushed the market of women’s fairness cream in India.

Why the market for skin whitening is growing?

Rising preference for fair skin as a matter of confidence and enhanced beauty, especially among female consumers, will boost the product demand. Thus, they provide simple solutions to different skin problems for a limited period, which acts as a key factor driving the market for skin lightening products.

How much is the skin lightening industry worth in India?

The market – which includes creams, face washes, deodorants, even a vaginal whitener – is estimated to be worth about 270 billion rupees ($4 billion) and is growing at a steady clip.

How big is the skin whitening industry in India?

The skin fairness industry represents about 50\% of India’s entire skincare market, with estimates of its worth varying between $US 450–535 million, per the National Center for Biotechnology Information.

How do Indian celebrities lighten their skin?

Bollywood actresses who had skin whitening surgery One of the most popular way that help celebrities lighten their skin permanently is skin melanin treatment surgery. Those who adopted this method often had visible transformation of before and after.

How big is the skin whitening industry?

In 2017, the global skin lightening market value amounted to about 4.8 billion U.S. dollars, and is forecasted to reach some 8.9 billion U.S. dollars by 2027.

How big is the skin whitening market?

The global market for skin lighteners was worth $8.6 billion last year, according to Global Industry Analysts Inc.’s StrategyR, a research company in San Jose, which forecasts demand reaching $12.3 billion by 2027.

What country bleaches the most?

According to the World Health Organisation (WHO), 77\% of women in Nigeria use skin lightening products, the world’s highest percentage.

Are fairness creams banned in India?

India’s Ministry of Health and Family Welfare has finalised an amendment which will ban advertisements promoting fairness creams, health drinks claiming improvement to the height of children and products promoting anti-ageing remedies – with potential jail time for offenders.

Do Indian actresses bleach their skin?

The Kapoor sisters, Karishma Kapoor and Kareena Kapoor, are the whitest actresses of Bollywood. However, their fair skin has nothing to do with whitening surgeries because they were born with it. As can be seen, their father Randhir Raj Kapoor and mother Babita Kapoor also has a very light skin despite their ages.