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Why do consumers follow influencers?
Influencers also provide insight into their personal lives, and interact with their followers. Responding to messages, giving their opinions on products, and their accessibility set them apart from their celebrity counterparts. These actions create a relationship and generate trust between the consumer and influencer.
Why are Instagram influencers so popular?
But the reason influencers are so important right now is not only due to a growing lack of trust in advertising; consumers are hungry for authenticity. People can engage directly with influencers, many of whom respond to posts and comments and participate in two-way dialog with followers.
By expressing the collective values of young people (like Millennials) and addressing the issues facing today’s youth, social media influencers provide a voice and a cohesive force for a generation that often feels displaced or separated from traditional forms of community and conventional social groups.
Why are influencers so influential?
Based on this trust, influencers can create trends and influence the buying decisions of their followers. Therefore, they use the psychology of influence to connect and engage with their audience. With their massive influence, influencers help these businesses reach a much wider audience base.
Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.
Is everyone an influencer?
Nowadays, everybody on social media follows at least one influencer; an influencer can be a singer, a sports persona, an actor, a business guru, or just an Instagram model. Others follow us and are influenced by us and our posts.
GEO Marketing states that 75\% of companies in 2018 used social influencers to sell a product. We do this because we idolize these people who seem to have perfect lives, and we want to wear everything they wear and use all their products because we want to be relevant and have perfect lives too.
Why are so many people becoming influencers?
Young people want to have the freedom to make life changes whenever they desire. Naturally, they gravitate towards flexible digital occupations. One of these new occupations is that of an influencer — someone whose entire life is dedicated to creating online content.