What is a good opt-in rate landing page?

between 5\% and 15\%
Broadly speaking, a common conversion rate for an email opt-in landing page is between 5\% and 15\%. The companies with the most success tend to convert at around 20-25\%. And the very cream of the crop achieves conversion rates of 30\% or higher.

How can I increase my opt-in rate?

6 Actionable Tips to Boost Your Email Opt-in Rates

1. Say “Hey” With a Hello Bar. A website’s real estate is more complicated than the town planning of a new suburbia.
2. Try Having a Conversation.
3. Make an Impression With Videos.
4. Have Fun With Popups.
5. Let Your Audience Rein in Control.
6. Build Credibility Around Your Newsletter.

What is opt-in rate?

By definition, an opt-in rate is the percent of consumers who agree with marketing advertisement – usually by e-mail, telephone, or SMS (thanks, Wikipedia!). While the metric seems simple on the surface, it gives valuable insights into areas of future growth and improvement.

How can I improve my landing page performance?

14 Landing Page Best Practices to Improve Your Conversions (2020)

1. Make your offer clear.
2. Simplify your landing page.
3. Try contrasting colors.
4. Keep the important part above the fold.
5. Use scarcity techniques.
6. Keep your call-to-action buttons straightforward.
7. Add contact information.
8. Try different headlines and copy.

Is a 30\% conversion rate good?

But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35\%, yet the top 25\% are converting at 5.31\% or higher. Ideally, you want to break into the top 10\% — these are the landing pages with conversion rates of 11.45\% or higher.

How do you encourage opt-in?

13 Ways to Get More Opt-Ins From Your Content

1. Squeeze page. Your squeeze page is a landing page with one goal – to encourage visitors to subscribe to your email list.
2. Header. If you want to go for a bolder approach, a header opt-in form may be the answer.
3. Footer.
4. Slide-in.
5. Pop-up.
6. Exit intent.
7. Discount pop-up.
8. Order checkbox.

What is a good opt-in rate for email marketing?

With that in mind, generally speaking, an average opt-in rate on a website can be anything from less than 1\% to 5\% or more. Anything less than 1\% can probably be improved by making some additional changes discussed below.

What is an opt-in page?

Opt-in pages, formerly referred to as subscribe pages, are webpages where your patrons can “opt-in” to receive library communications, like newsletters or promotional emails that your library sends to specific interest groups.

How do I get customers to opt-in?

How to Get Your Customers to Opt-in and Collect Their Data

1. Run a competition. People like free stuff.
2. In-store and social media promotions. Create some posters and graphics to go on your social media accounts and in-store asking for signups…
3. Add a form-2-SMS section on your website.

Which two actions are most likely to improve a landing pages conversion rate?

By adding relevancy and value to the button’s CTA and also changing the form title, the landing page conversion rate increased by 31.54\%. The best approach is to focus on what the value and relevance is for the visitor. The vagueness of “Submit” doesn’t do much to tell the visitor what they’ll be getting.

How do you check the quality of a landing page?

However, it is more beneficial if we write for our potential customers by keeping their search intent in mind. The use of clear and easy language will help users to stay connected and make that sale. All these thoughts and some landing page design tips can help to raise the conversion.