What is transactional email marketing?

Transactional email is a method of customer communication in which automated, real-time messages are sent to users through email after a specific action has been performed within an application or website. These emails often contain valuable information that is critical to the customer experience.

What are examples of transactional emails?

Types of transactional emails and best practices

• Order confirmation emails. One of the most common transactional email examples is an order confirmation.
• Delivery confirmation emails.
• Double opt-in emails.
• Password reset emails.
• Legal update email.
• Invoice emails.

Do transactional emails need unsubscribe?

Even though transactional emails are not required to have unsubscribe links, it’s still useful to enable recipients to easily manage their notification preferences or easily unsubscribe from some notifications.

Do transactional emails need an address?

When sending marketing and transactional emails, you want to adhere to the law and then take the user behavior and expectations into consideration. There is no harm in including your physical address in both your marketing emails and transactional emails.

What is transactional email in Mailchimp?

Transactional Email, formerly Mandrill, is a powerful delivery service by Mailchimp that allows you to send one-to-one e-commerce emails and automated transactional emails. In this article, you’ll learn how to add Mailchimp Transactional to your account, or remove it if you decide you no longer need it.

What is a transactional email GDPR?

Sending transactional emails is an act of data processing – you have your customer’s personal data (their name and email address, at the very least), and you’re using it to communicate with them. All processing of personal data in the EU must conform to the principles of the GDPR.

How do you write a good transactional email?

The Principles of Writing Engaging Transactional Emails

1. Consider what the user is doing and/or going through the split second before your email appears in their inbox.
2. Focus on positioning your content and/or promotion in such a way that helps make the user’s job easier in that moment.
3. Get to the information first.

What are the two types of triggers for transactional messages?

Most trigger based emails are divided into two categories: event and segment.

Are abandoned cart emails transactional?

Cart abandonment emails are considered “transactional” in the sense that a transaction has been initiated, and in adding items to a virtual cart, a customer has indicated an intent to purchase.

How do transactional emails work?

How transactional email works. Transactional emails allow you to provide information that is uniquely relevant to the recipient. These emails can provide requested information or let them know about order status changes such as shipping notifications.

How do I setup a transactional email in Mailchimp?

To add Transactional Email to your Mailchimp account, follow these steps.

1. Click the Automations icon.
2. Click Transactional.
3. Click Pick a Plan.
4. Select your Transactional Email package.
5. Set your preferences for when you run low on credits.
6. In the sidebar, click Next.

How do I send a transactional email in Mailchimp?

Deliver transactional emails at scale via the API or SMTP with Mailchimp’s speed and reliability.

1. Send your first email. Configure your DNS and start sending transactional email using Mailchimp Transactional Email (formerly known as Mandrill).
2. Start sending with SMTP.

What is the best way to send transactional emails?

Here are the best to pick from-and what makes them unique: Amazon SES to send emails cost effectively from a barebones platform SendGrid to send transactional emails and marketing campaigns together Mandrill by MailChimp to send transactional emails with your newsletter subscriber details Mailgun to ensure you’re sending messages to valid email addresses

What is transactional email and how is it used?

Transactional emails allow you to provide information that is uniquely relevant to the recipient. These emails can provide requested information or let them know about order status changes such as shipping notifications. Transactional email generally uses an API or SMTP integration to send emails.

How to get more from your transactional emails?

Include Website Navigation Options. Website menu in the header provides a way to access your store.

Encourage to Connect on Social Media. As many as 90 percent of people buy from brands they follow on social media.

Promote Your Mobile App. Does your brand have a mobile app?

Provide Customer Support Options.

How to send transactional email?

How to Use Your Transactional Email Service Send Emails From Your Software. Whether you have fancy online apps that want to send emails, or are still using traditional desktop software, many programs will let you configure your Add it to Your Site and App’s Code. Have an app that can send emails? Get New Apps for Email Sending Services. Automate Email With Zapier.