What does Facebook limited learning mean?

An ad set becomes Learning Limited when it is unlikely to receive around 50 optimization events in the week after your last significant edit. This diagnosis can happen any time after you create an ad set or make a significant edit to an existing one.

Why are my Facebook ads Learning Limited?

Generally, an ad set becomes learning limited when the ad set is limited by small audience size, low budget, low bid or cost control, high auction overlap, an infrequent optimisation event, or other issues such as running too many ads at the same time.

Is Learning Limited bad in Facebook?

Why Learning Limited isn’t a bad thing Ultimately you need to baseline your own results. You can still get great results even when you have “Learning Limited” in Facebook Ads. But if you are getting the right results for you, don’t always pay attention to what Facebook says that you should do.

What happens after learning phase Facebook ads?

Simply put, the learning phase is the period of time Facebook takes, after an ad campaign has been launched, to work out how it can generate the best possible results for your campaign. Facebook does this by presenting your ad to different people within your target audience and then calculating who is most likely to …

Can you get out of learning limited?

In simple terms, you’ll get rid of the ‘Learning Limited’ alert if you can achieve 50 or more conversions each week.

How do I get out of learning phase?

When an advertiser runs too many ad sets at once, each ad set delivers less often. This means that fewer ad sets exit the learning phase and more budget is spent before the delivery system has fully optimized performance. Our recommended solution is to practice account simplification by consolidating ad sets.

How long do Facebook ads stay in learning phase?

How long does it run for? The learning phase will commence once you have launched your Facebook ad campaign or when you have made a significant adjustment to your campaign. The learning phase will continue to run until your ad gets approximately 50 optimisation events.

How long does learning phase Facebook ads take?

The Facebook ads learning phase is really a important part of Facebook’s ad set optimization process. It usually lasts until 50 optimization events have been generated and is reset when significant edits are made to an ad set or the ads within it.

How long is the learning phase for Facebook ads?

How long does the Facebook learning phase last?

What is the Facebook learning phase?

The learning phase is the period when the delivery system still has a lot to learn about an ad set. During the learning phase, the delivery system is exploring the best way to deliver your ad set – actively trying different audiences, placements, and more – so performance has not yet stabilized.

Why is Facebook learning limited a problem?

Facebook makes Learning Limited sound like a problem because you aren’t getting enough “optimization events” per week to “exit the learning phase”. Their suggestion involves changing the audience size, cost controls, or “adding budget” – hmmmm sounds suspicious

How do I exit Learning Limited on Facebook?

Facebook suggests that you do some of the following to exit Learning Limited: Combine ads sets and campaigns. Combining ad sets and campaigns will help you get the results you need faster, which means you’ll see stable results sooner. Expand your audience.

What is the learning phase on Facebook?

In this article, you will learn what the Learning Phase is on Facebook, what you can do about Learning Limited and why it’s not a bad thing. The Learning Phase on Facebook is when Facebook is learning about the type of audience that responds to your ad based on your targeting and Ad Objective.

Why am I seeing “learning limited” notifications in my ads manager?

If you’ve been advertising on Facebook you may see this notification in your Ads Manager Reports. Facebook makes Learning Limited sound like a problem because you aren’t getting enough “optimization events” per week to “exit the learning phase”.