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Using location and hashtags in your stories further refines it for better reach. The timelines of posting also affect the Instagram story algorithm. The most recent and freshly posted stories appear in the front line on the user’s feed.
Hashtags actually pre-date most feed algorithms: they’re from the old days (um, 2007) when humans had to sort information themselves. Now, machine learning sorts social content in much more complex ways, but using the right hashtags on your posts can help people discover you, even if they don’t follow you.
How do you break into an Instagram algorithm?
9 strategies and tactics to outsmart the Instagram algorithm
- Step up your photo quality.
- Keep publishing consistent Stories.
- Publish more video content.
- Go live more often.
- Craft more compelling captions.
- Run a contest or giveaway.
- Harness the power of your hashtags.
- Post during peak hours.
Can hashtag increase Instagram followers?
These days, Instagram hashtags not only categorize your content and makes it discoverable by users, but they are an effective way to get more followers, increase engagement and expand reach and brand awareness.
Instagram hashtags can make or break your Instagram strategy. Use them correctly and you’ll get your posts seen by more people. Instagram hashtags can make or break your Instagram marketing strategy. Use them correctly and you’ll get your posts seen by more people likely to be interested in your products or brand.
Why is my hashtag reach so low?
If Instagram thinks you are spamming, they will keep your reach low. It’s been up in the air for a while about what the sweet spot with hashtags is, but people say that they seem to have better luck with about five unique hashtags. – Still unsure about this rule but test it out for yourself and see how it works.
How do I reset my Instagram algorithm?
How to change or reset your Explore feed on Instagram
- Open the Instagram app on your smartphone.
- Tap on your profile in the bottom right corner of the app.
- Tap on the three vertical lines on the top right corner of the app and tap on settings.
- Tap on the Security option> Clear search history.
How do Hashtag search results work on Instagram?
For hashtag search results, Instagram prioritizes top performing posts: These posts are curated by the algorithm based on an individual’s historical interactions. On the “Recent” tab, hashtag search results are the same for every user — it’s a chronological list of posts that contain your searched hashtag.
Adding hashtags to your posts is an effective way to reach more people on Instagram, which means more “views” for the Instagram algorithm to take into account. And with a good hashtag strategy, you won’t just reach more people — you’ll reach people who are relevant to your business, and most likely to engage with your content.
What is the new Instagram algorithm and how does it work?
Today, the new algorithm uses six factors to make this determination with three “core factors” that include: Interests – Instagram predicts what posts you may want to see based on your past behavior with similar content. Timeliness – Recent posts will be given priority over older posts.
Does the Instagram algorithm prioritize carousel posts?
While the Instagram algorithm doesn’t explicitly prioritize carousels, posts that earn more engagement are rewarded with more reach. Carousel posts make up 17\% of feed posts, and according to Hootsuite’s own research they pull 3x the engagement and 1.4x the reach of other post types.