How do I choose keywords for Google ads?

Nine steps to choosing Google Ads keywords

1. Understand what makes a good keyword or phrase.
2. Think like your customers.
3. Tie it all together.
4. Be specific and targeted.
5. List different variations.
6. Use Google’s keyword tool to get ideas.
7. Language and location targeting.
8. Understand keyword matching options.

Should I use Google ads for my YouTube channel?

Google Ads can help you increase your channel views and watch time. When targeting viewers, it can help to start broad and then zoom in. Try topics and affinity audiences to target potential fans and then switch your investment to the targeting options that give you the desired results.

Does Google AdWords work for YouTube?

AdWords for video allows you to advertise in a similar way to the traditional TV advert – your advert can be displayed on a video before, during or after it or in the Youtube and Google Display Network search listings. The big bonus is that you don’t have to pay unless someone watches your entire advert.

How many keywords should I use for Google ads?

The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could.

How do I promote my YouTube ad?

YouTube Ads for Beginners: How to Advertise on YouTube

1. Step 1: Upload Your Video Advertisement to YouTube.
2. Step 2: Create a New Campaign in Google Ads.
3. Step 3: Configure Your Campaign.
4. Step 4: Select the People You Want to Reach.
5. Step 5: Select Where You Want Your Ads to Show.
6. Step 6: Select Your Marketing Video.

How do I promote my YouTube channel on Google ads?

Link a Google Ads account to a YouTube channel

1. Sign in to your YouTube Studio.
2. Click Settings, then click Channel.
3. Click the Advanced settings tab.
4. Click Link Account.
5. Enter a name for the link, a Google Ads customer ID, and choose which permissions you will grant.
6. Click Done.
7. Click Save.