How do I market my indie mobile game?

Indie Mobile Game Marketing: Best Strategies for 2022

1. Get an Early Start.
2. Make a Website for Your Indie Mobile Game.
3. Create Eye-Catching Creatives for Your Indie Mobile Game.
4. Use Social Media to Your Advantage.
5. Engage with Indie Mobile Game Communities.
6. Cross-Promote Your Game.
7. Don’t Forget About App Store Optimization.

How do you market a mobile game?

1. Do a Market Research, Before Development and Promotion.
2. Learn from Your Competitors.
3. Pitch to Mobile Game Publishers.
4. Mobile Game Testing.
5. Work on your Mobile Game ASO.
6. Make Use of Alternative Store Markets.
7. Paid Social Media Campaigns.
8. Google Ads – Universal App Campaigns & Display Network.

How can I be successful indie dev?

What makes an indie game successful?

1. Graphics & design are a minimum requirement.
2. Gameplay & story matters, but only up to a point.
3. Top games are better rated.
4. Some genres are more successful than others.
5. Low prices don’t lead to success.
6. Accessibility is important.
7. If you’re doing one thing right, make it marketing.

How can I make my indie game successful?

What is the target market for mobile games?

The majority of the mobile gaming audience is made up of women. Our data revealed that 66\% of men play mobile games, while the same figure among women is 70\%. In terms of the time spent gaming, females beat males at all times of the day – an average gaming session for women lasts 25\% longer than for men.

How are games marketed?

As the gaming space has evolved, so has video game marketing. While reaching gamers used to require marketers to create an entire branded video game, big brands are now able to re-work traditional strategies, like influencer marketing, product placement, and native advertising to fit into the gaming space.

How many indie games are profitable?

14\% of indie games were able to surpass the $ 100,000 revenue mark. 10\% of the more successful and consistent ones were able to make more than $ 150,000. This can already be called a success and evidence that a good product can be profitable even without a huge investment.

Do indie game developers really care about marketing?

Once upon a time, marketing was considered taboo and almost completely ignored by indie game developers. These days, most devs recognize its importance and do make some effort, but do little to differentiate themselves from the masses.

How big is the indie game market in 2018?

In 2018, the indie game market was valued at roughly $1B on Steam alone*. This is encouraging for new and established developers, and an important reason not to just wing it. Follow these marketing must-haves on your way to indie game success.

What is an indie game?

An indie game is a video game created by individuals or smaller development teams that don’t have the financial or technical backing of a large game publisher. One popular example of an indie game: Minecraft.

How much money do indie games make on Steam?

According to VG Insights*, more than 50\% of indie games on Steam have never made more than $4,000, but the top 1\% make more than $7 million. Whether you are an avid gamer or an interested bystander, you’ve probably heard of Steam.