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Google likes it when you use their products, and while Google does not index posts on Facebook and other social networks, it immediately indexes posts on Google+. That means your post on Google + may rank where your website does not.
To know how to harness the Google web ecosystem for social media marketing, you need to first understand the core of Google’s own social strategy. Fundamentally, Google is still a search platform and the most visited website on the Internet. The vast majority of its revenues and traffic comes from Google Search.
What is the role of social media in marketing?
Social media gives marketers a voice and a way to communicate with peers, customers, and potential consumers. It personalizes your brand and helps you to spread your message in a relaxed and conversational way.
Does Google own social media?
Google owns: YouTube, and Tencent owns: QQ, WeChat and QZone. Facebook is rocketing above the others, adding 1.196 billion users across its different platforms in just one year.
Google+ (pronounced Google plus) is a Google social networking platform. The Google+ design team sought to replicate the way people interact offline more closely than is the case in other social networking services, such as Facebook and Twitter. The project’s slogan is “Real-life sharing rethought for the web.”
How does Google marketing work?
Google Ads operates under a pay-per-click (PPC) model. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword. The bids you make are “maximum bids” — or the maximum you’re willing to pay for an ad.
What type of social media is Google?
Google+, sometimes written as Google Plus or simply G+, is an Internet-based social network owned and operated by Google. The network launched in June 2011 in an attempt to challenge other social networks such as Facebook and Twitter and it is designed to link Google’s products like YouTube.
What is Google used for?
The main purpose of Google Search is to search for text in publicly accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases. It was originally developed in 1997 by Larry Page, Sergey Brin, and Scott Hassan.
The role of social media in your marketing is to use it as a communication tool that makes you accessible to those interested in your product and makes you visible to those that don’t know your product.
With relevant quantitative data, Google Analytics easily helps you identify which social media platforms drive the maximum, targeted traffic to your site. Also, it’s possible to find out how these social media users interact with your website.
What is the role of social media in the customer journey?
The role of social media is important at each step of the customer journey. It helps in achieving the business goal for prospects at each stage. Businesses need to decide on their target audience and start their marketing activities through social media.
How to measure social media ROI with Google Analytics?
In addition, setting up a Google Analytics dashboard to monitor and analyze your social media efforts helps you determine your social media ROI. Here’s how you easily set up a social media marketing dashboard in Google Analytics: Identify Your Social Media Goals & Objectives