Is Alexa or SimilarWeb more accurate?

Overall, SimilarWeb has more in-depth data collection and review methods, making them a more accurate source compared to Alexa. However, Alexa is a better platform if you’re analyzing Alexa Rank.

How accurate is SimilarWeb data?

The Results. Overall the most accurate tool analysed was SimilarWeb which on average overestimated organic traffic by 1\%. It overestimated total visit numbers by 17\%, estimating 15.7m visits for the 25 websites, compared to the 13.4m actual. SimilarWeb was the only tool to generally overestimate traffic.

How accurate is Alexa com?

While Alexa rankings are a good way to compare one website’s performance with others, Alexa’s statistics are not necessarily accurate in the absolute terms. Several experts have tried to compare data from Alexa and Google Analytics over the years and have found that the data from Alexa was way off.

How does SimilarWeb track data?

Public Data Extraction Similarweb’s public data sources are an aggregation of online information available to the public. Similar to how search engines like Google index the web, Similarweb employs an automated technique for capturing and indexing public data from billions of website pages and apps every month.

What is sites linking in Alexa?

The number of sites linking in that Alexa reports is the number of websites in the Common Crawl that link to a given website. You can find out when the Common Crawl was last updated in their blog. We count the number of sites linking in, and not the number of pages. (Only one link from a given site is counted.)

What is Alexa ranking based on?

Alexa’s Traffic Ranks are based on the traffic data provided by Alexa’s global sample over a rolling 3 month period. Traffic Ranks are updated daily. A site’s ranking is based on a combined measure of Unique Visitors and Pageviews.

Is Alexa ranking important?

Alexa rank is important in the sense that it provides you high-level data with how traffic and engagement fare. This data allows you to get a better understanding of your site and a general idea of what to work on to improve your ‘popularity. ‘

Is SimilarWeb any good?

From site traffic statistics to audience analysis, Similarweb is an excellent portal into the world of comparative metrics.

What do you use SimilarWeb for?

SimilarWeb is a tool that estimates the total amount of traffic different websites get. It allows you to see competitors’ top traffic sources, broken down into six major categories, including referring sites, social traffic, and top search keywords.

What is Alexa rank and how is it calculated?

Alexa Rank is an estimate of this site’s popularity. The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. This chart shows the Alexa Rank trend for this site over a trailing 90 day period.

What is the difference between Alexa and SimilarWeb?

Essentially, hundreds of millions of user devices globally are running at least one app or service that gives data to SimilarWeb, and they are able to analyze that data in broad terms to estimate how users behave. Alexa is, meanwhile, an Amazon company.

How accurate is SimilarWeb traffic estimator?

SimilarWeb seems to be one of the most well-regarded traffic estimators on the market. Several tests I’ve seen – like this one and this one – indicate that SimilarWeb is fairly accurate, at least in terms of trends. Since they sample data from a variety of sources and apply assumptions to it,…

How accurate are Similarweb analytics?

Among them, SimilarWeb seems to be the most accurate. SimilarWeb also tends to overestimate data. For most sites tested – and I’d guess for your site as well – they would give a number between 1 and 20 percent higher than the actual numbers you’ll see in Google analytics.