Is digital marketing saturated in India?

According to a combined study of CII and KPMG, India’s digital advertising industry is growing at 33.5 percent (CAGR) and by 2020; its value will surpass the Rs. 255 billion marks.

Is digital marketing a saturated industry?

It is no surprise that these days everywhere we look, the digital agency is everywhere. The market is very demanding and the agency is highly saturated. Most of the IT companies, 100 out of 80 provide digital marketing services as their primary/ secondary services.

Is digital marketing growing in India?

India has emerged the fastest growing country with a 29\% year-on-year rise in app downloads in 2020. Indian e-commerce digital advertising spends totalled $656 million in FY21.

How big is digital marketing industry in India?

India’s digital ad market to touch $35 bn by 2030: Redseer. NEW DELHI: India’s digital ad expenditure is expected to grow 10 times over the next decade and will likely account for 70-85\% of the total ad market which currently stands at 33\%, according to estimates by management consultancy Redseer.

Is digital marketing good career in India?

With the increasing time people spend on their phones and the Internet, it was only obvious that companies had to shift their focus there. Hence, with the growing need for digital marketing in every company because of the benefits digital marketing offers, the scope of digital marketing has proved to be commendable.

Is Digital Marketing oversaturated 2021?

1) Digital marketing channels have become oversaturated With virtually no barriers to entry, the major digital acquisition channels have made it easy for even novice marketers to quickly and easily spin up and push out ads.

Is marketing saturated?

From a micro perspective, market saturation is when a specific market is no longer providing new demand for an individual firm. Market saturation happens when a specific market no longer demands a product or service (microeconomic) or when the entire market has no new demand (macroeconomic).

What’s the future of digital marketing in India?

The digital marketing career scope in the Indian internet industry alone is going to be worth $160 billion by 2025, according to a Goldman Sachs report, which is three times its current value. Many companies are shifting their focus from traditional marketing to digital marketing.

Is digital marketing a good career in India 2020?

Digital Marketing is fast becoming a promising industry with rapid career growth and a lot of new opportunities. If you want to be a part of the hottest industry and grow with it in the coming decade, start getting upskilled today.

What is the average salary of digital marketing in India?

The average salary of a Digital Marketing Manager (entry-level) is ₹5,48,755 per annum in India. Whereas, a Senior Digital marketing manager’s salary ranges between ₹7,09,800- ₹10 lakhs, who has over 5-9 years of experience in India.

Why digital marketing industry in India is growing at its peak?

Today, digital marketing industry in India is growing at its peak, and is still continuous. Many factors are responsible for this growth. The use of communication tools has greatly changed in the year past. No one ever thought to have a credible deal online.

Do you want to become a digital marketer in India?

Digital Marketing, a few years ago may have been an alien concept, unheard off, for most people. However, now just like engineering, every third person wants to become a digital marketer, especially in India. You’ll find thousands of so-called experts out there who claim to be gurus in digital marketing.

What are the clients of digital marketing agency of India?

Some of their clients are Airtel, Flipkart, Pepsi, Coca-Cola, Bacardi, Red Bull, PepsiCo, Mastercard and Microsoft, to name a few.. The growth signifies the rate of growth of digital marketing industries in India.

Why social media marketing is important for online advertising India?

Over the years, it has been noticed that 92\% of social media users are from the mobile devices. This enables the size of digital marketing industries and expands the horizon of online advertising India.