What are the differences between the general product manager role and the role of a growth oriented product manager?

Product Manager versus Growth Product Manager Growth Product Managers are a further specialization of Product Managers. While Product Managers focus on the success of the customer, Growth Product Managers focus on the success of the business.

Does product management come under general management?

In HubSpot’s case product management reports up to the GM and we have general accountability and oversight of the product delivery. So the role of the GM ends up being to provide a set of goals and guardrails to those teams so that they can execute independently.

How does product management differ from general marketing management?

The PM works to create and define new products and features, while the PMM focuses more heavily on bringing those things to market. The core skills and required qualities for each role also vary and should be considered before determining which role is right for you. Want to learn more about product roles?

How do you define product management?

Product management is the role and function within an organization that is responsible for a product’s overall success. Product Managers work with groups inside and outside of the company to build and execute a plan to make sure the product best meets its financial and strategic goals.

What is the difference between a product manager and a product line manager?

It is a portfolio of products that a company owns and manages. It includes all products of an entity. Product Line Manager (PLM) is a senior role in the field of Product Management. Product Line Manager is responsible for entire product line (a set of related products) or entire portfolio of products.

What is the difference between a project manager and a product manager?

The role of a project manager versus a product manager can be confusing, as many of their responsibilities can overlap. Both project management and product management disciplines involve working directly with clients and collaborating with a team to deliver a product or service that meets their expectations.

What does a group product manager do?

A Group Product Manager (GPM) is a leadership role which involves directing the product teams responsible for a particular group of products. The role is a fine balance of individual contribution and people management.

What is the product manager role lifecycle?

Product manager roles typically don’t have a set beginning and end as a project lifecycle would. Product managers are responsible for managing the launch of a product from initial concept through final product end-of-life.

What is a product marketing manager and do you need one?

A lot of Product Managers come from marketing backgrounds, and it’s useful for any PM to have some kind of basic marketing knowledge. Plenty of Product Leaders say that marketing needs to be built into the product from the beginning. If Product Managers are already doing all of that…what does a Product Marketing Manager do?