What can Uber do to ensure its competitors?

Here are three steps to get started:

• Focus On Goodwill Marketing. Uber has shown that it’s capable of reacting well in tricky situations.
• Value Drivers As Much As Riders.
• Let Riders Control Their Data.

What measures would you advise should have been taken by Uber to build consumer confidence in the company?

Fundamental principles of great Customer Experience

• 1 — Remove the irritations.
• 2 — Offer transparency.
• 3 — Use customer feedback as though it were currency.
• 4 — Establish strong relationships with people.

Can a Uber driver Bring a Friend?

Uber prohibits this practice. Unfortunately, you are not allowed to bring another person, such as your family member or a friend, while you are working as a Uber driver (i.e. being online).

Can Uber drivers play music?

Uber drivers can now play ad-free music through the Uber partner app with Pandora. * Whether you’re on or off trip, your favorite music is just a tap away.

How does Uber signal work?

The Outside Antenna pulls in cellular signal. The Amplifier boosts 3G & 4G LTE signal up to 32x. The Inside Antenna rebroadcasts stronger signal inside your car.

How can uber use its customer data to improve the service?

Uber uses a mixture of internal and external data to estimate fares. Uber calculates fares automatically using street traffic data, GPS data and its own algorithms that make alterations based on the time of the journey. It also analyses external data like public transport routes to plan various services.

Why is uber so successful?

Uber is successful because it found some very specific needs that were not being met by traditional taxis or car services. As its website says quite succinctly, these three needs are: request from anywhere, ride with style and convenience, and hassle-free payment.

What does Uber’s new logo mean for its brand strategy?

To reinforce their newfound dedication to a better customer experience, Uber’s brand strategy started with its most important visual element: their logo. Uber’s new logo is the foundation of a substantial rebranding effort – one that incorporates a sense of mobility, accessibility, and friendliness not found in previous iterations.

What is Uber’s PR strategy?

Uber has a very specific PR strategy, that it rolls out very successfully and in an extremely disciplined way in city after city and country after country. The strategy is very atypical for a startup, in that it centers on making enemies as much as it is about making friends.

What can Uber do to improve surge pricing?

Without further ado, here are some things Uber could do to improve: Provide transparency on the algorithm used to set surge pricing. Provide data on number and location of drivers and riders in real time. Do a Netflix-style competition on finding the optimal market-clearing model.

How would you improve Uber’s customer service?

Provide data on number and location of drivers and riders in real time. Do a Netflix-style competition on finding the optimal market-clearing model. Let you put in for a reservation hours or days in advance, and let drivers commit to pick up a reservation. You have a time and price guarantee, Uber has a valuable signal in advance on demand.