Table of Contents
- 1 What do you need to consider when you are analyzing media messages?
- 2 What are the five key questions for construction of media messages?
- 3 Why is it important to know the five key questions and five core concepts of media literacy?
- 4 Why is it important to identify the values in media?
- 5 Why is it important to be media information and technology literate?
- 6 What is the importance of media and information literacy?
What do you need to consider when you are analyzing media messages?
- KEY QUESTIONS TO ASK WHEN ANALYZING. MEDIA MESSAGES.
- AUTHORSHIP Who made this message? PURPOSE.
- RESPONSE. What kinds of actions might I take in response to this message?
- INTERPRETATIONS. How might different people understand this message differently?
- CREDIBILITY. Is this fact, opinion, or something else?
What are the five key questions for construction of media messages?
Most leaders in the digital and media literacy community use some version of the five key questions:
- Who created this message?
- Which techniques are used to attract my attention?
- How might different people interpret this message?
- Which lifestyles, values, and points of view are represented — or missing?
Why is it important to know the five key questions and five core concepts of media literacy?
Together the Five Core Concepts and Five Key Questions serve as the “Big Ideas” or the “enduring understanding” that students will need in order to navigate their way through life as citizens in a 21st century media culture. Together, they are a unique contribution to 21st century education.
What are the key questions to ask when analyzing media messages?
KEY QUESTIONS. TOASK WHENANALYZING MEDIA MESSAGES.
What is the purpose of media messages?
Most media messages serve at least one of three purposes—to educate, to entertain, or to persuade—and some fulfill all three at once. A blog post, for example, may entertain its readers but also share some news or promote a cause or product.
Why is it important to identify the values in media?
In looking at the content of a media message, it is important to understand that there are no value-free media and never will be. Because all media messages are constructed, choices have to be made. These choices inevitably reflect the values, attitudes and points of view of the ones doing the constructing.
Why is it important to be media information and technology literate?
Information and media literacy (IML) enables people to show and make informed judgments as users of information and media, as well as to become skillful creators and producers of information and media messages in their own right.
What is the importance of media and information literacy?
Why is message important in communication?
Key messages clarify meaning and provide the takeaway headline of the issue you want to communicate. Key messages are important because they serve as the foundation of an organization’s branding and marketing efforts and should be reflected in all written and spoken communications.
What is messages in media?
What Is a Media Message? Books, newspapers, photographs, songs, and movies are all types of media. Because they contain stories of one kind or another, whether fiction or nonfiction, these media also contain messages. Think of the media message as the moral to the story.