What does direct mean in Firebase?

direct: the conversion source can’t be determined by Firebase. google: the conversion source is from AdWords campaign. The AdWords account should be linked with Firebase account. not set: the conversion source is from AdWords campaign. The AdWords account is not linked with Firebase account.

What is Source Direct in Google Analytics?

In short, Google Analytics will report a traffic source of “direct” when it has no data on how the session arrived at your website, or when the referring source has been configured to be ignored.

What is Firebase attribution?

The Attribution Models Traffic source image in Firebase, by Muffaddal. Attribution models are a set of rules that define which marketing activity gets credited for the conversion. The following attribution models are used to attribute the traffic source to the conversion events (source).

What is NPA in Firebase?

To exclude an event or user-scoped custom definition from being used to personalize ads: On the left, click Configure, then click either Events or Custom definitions. In the row for an event or user-scoped custom definition, click . Click Mark as NPA (no personalized ads).

What is a direct traffic source?

Direct traffic is defined as visits with no referring website. These sites can be search engines, social media, blogs, or other websites that have links to other websites. Direct traffic categorizes visits that do not come from a referring URL.

How do you find the source of direct traffic?

To find out the sources of traffic, go to GA in Traffic Sources – Channels. If you need a direct list of channels, then go to the Source/channel section. (direct) / (none) Google Analytics – This is our direct traffic. We also see links to other resources.

What does direct traffic tell you?

Google Analytics defines direct traffic as website visits that arrived on your site either by typing your website URL into a browser or through browser bookmarks. In addition, if Google Analytics can’t recognize the traffic source of a visit, it will also be categorized as Direct in your Analytics report.

Is Firebase an MMP?

You might be wondering why you need a mobile measurement partner (MMP) when you already have Firebase. While Firebase is super useful for many analytics tasks, what it lacks is in the connection with major Ad Networks.

What are conversions in Firebase?

Conversions shows how many conversion events and purchases, along with how much revenue and life-time value were driven by each aspect of your marketing (e.g., campaign, ad network, creative). In this article: Conversion Events tab.

What is direct traffic example?

Direct traffic is made up of visitors who reach a website without a referral URL. Here are some examples of traffic that will result in a direct source: Typing in a website URL in your browser’s address bar. Clicking an HTTP link from an HTTPS website.

How do you identify direct traffic?

You can view your website’s direct traffic by going to Acquisition » All Traffic » Channels from your Google Analytics account. If you want to see the top landing pages that received most of your direct traffic, you can click the ‘Direct’ link.

What does direct source mean?

Here is a breakdown of all sources: Direct: Any traffic where the referrer or source is unknown. Email: Traffic from email marketing that has been properly tagged with an email parameter. Organic: Traffic from search engine results that is earned, not paid.

What is Firebase and how does it work?

Firebase is Google’s mobile application development platform that helps you build, improve, and grow your app. Here it is again in bigger letters, for impact: Firebase is Google’s mobile application development platform that helps you build, improve, and grow your app. And now you know what Firebase is.

How do I identify a conversion in a firebase event?

Enter the name of the event you want to identify as a conversion. Click Save. Click an event in the table to see how many conversions are attributed to each source. When you’re evaluating an event, choose an attribution model: Cross-channel last click: Firebase looks at clicks from all sources and attributes the conversion to the last click.

What is default and public mode in Firebase?

Default: By default, the read and write access to your database is disabled and no one can read or write data from the database in this mode. But here, you can access the data of the database from the Firebase Console only. Public: By using public rules, anyone can change the data present in the database.

What is the difference between Firebase Realtime Database and JSON tree?

So, unlike SQL database, we don’t have tables or records in the JSON tree. Whenever you are adding some data to the JSON tree, then it becomes a node in the existing JSON structure with some key associated with it. So, all Firebase Realtime Database data is stored as JSON objects.