What is a good retention rate for a mobile game?

The harsh truth is – more than half of users that download your game probably won’t open it. Not even once. According to GameAnalytics, a mobile game is considered successful if its day-1 retention is above 35\%.

What is good game retention?

Day 1 retention is arguably the most important metric when it comes to measuring the health of your game. Most publishers look for around 40\% D1 retention, so if you’re performing above at least 35\%, then your game is doing really well compared to the industry.

What is a good monthly retention rate?

For most industries, average eight-week retention is below 20 percent. For products in the media or finance industry, an eight-week retention rate over 25 percent is considered elite. For the SaaS and e-commerce industries, over 35 percent retention is considered elite.

What is retention in mobile games?

Make Your First Impression Count On average, user retention in mobile games is around 20\% to 40\% one day after install. On top of that, more than half of the users retained after Day 1 abandon the app after a week. To put the best version of your app forward, show your user what he’s looking for.

What is a normal retention rate?

What Is a Good Employee Retention Rate? Currently, employee retention rates in the U.S. average around 90 percent and vary by industry. Generally speaking, an employee retention rate of 90 percent or higher is considered good.

What is a good day 7 retention rate?

Day 7 retention rates (average: 15\%) We often see a boost in the metrics at this point. This is because users are drawn back to the app in small but significant numbers through reengagement. As on Day 1, social apps performed well on Android, with 15\% of users retained.

How can I increase retention in mobile games?

There are several options what you can do in order to improve your retention:

1. Work on your first session and FTUE.
2. Keep your game and/or app on your users’ radar screen.
3. Think about bonuses and gifts.
4. Unlock new content and features steadily.
5. Add targets and stages.
6. Add social interaction.

What is good retention mobile app?

Industry Benchmarks Although exact benchmarks vary by industry, mobile apps on average have a 30-day Retention Rate of 42\% and a 90-day Retention Rate of 25\%. While the average hovers around 20\% 90-day retention, it’s best to aim for 25\% or higher depending on your industry.

How do you calculate 30 day retention rate?

Find out how many customers you have at the end of a given period (week, month, or quarter). Subtract the number of new customers you’ve acquired over that time. Divide by the number of customers you had at the beginning of that period. Then, multiply that by one hundred.

How can I improve game retention?

How Can You Improve Your Retention Rate?

1. Work on your first session and FTUE. They define the future behavior of users.
2. Keep your game and/or app on your users’ radar screen.
3. Think about bonuses and gifts.
4. Unlock new content and features steadily.
5. Add targets and stages.
6. Add social interaction.

What is 30 day retention rate?

The average 30-day rate broken down by industry ranges from 27\% to 43\%, but for higher performing apps, that range is 32\% to 66\%. See more details here. While the average hovers around 20\% 90-day retention, it’s best to aim for 25\% or higher depending on your industry.

What is the retention rate for mobile games?

Top-performing mobile games tend to only have a 6.5\% retention rate by Day 28. And those numbers get even worse for children’s gaming apps, with a 1.5\% retention rate by Day 28. Mobile games have the steepest retention curve of any app…

What is day 30 retention and how to increase it?

Day 30 retention shows a group of loyal users that have continued to launch the mobile game after one month. These players are the most likely to become high-frequency players that convert into paying customers. It is very likely that they will be hooked to the game and stay loyal for a very long time.

How to improve mobile game retention in emerging markets?

They identified the most successful rules to improve mobile game retention in emerging markets. To bring players to the coveted Day 30 retention, these companies have optimized content for the market, improved access to mobile phone users and developed varied rewards programs.

How to improve user retention for your game?

There are several options what you can do in order to improve your retention: Work on your first session and FTUE. They define the future behavior of users. This is your moment to ensure that users understand your game in a nutshell. A well-developed tutorial will help better your FTUE and show all your best features.