Table of Contents
What is brand analytics in Amazon?
Brand Analytics is a feature that contains valuable insights to empower Brand Owners to make informed, strategic decisions about their product portfolio and marketing/advertising activities. You can find Brand Analytics under the Brands tab in Seller Central.
Does Amazon have analytics?
Yes, Amazon does have analytics, and yes, it’s a lot of data to review. If you’re looking for help with making the most of your data, like to get a better ROAS from advertising or higher rankings in Amazon search results, WebFX can help.
Is Amazon brand analytics free?
Amazon Brand Analytics is a powerful and (by now) free Amazon tool, which provides you as an Amazon Seller and Vendor with important information for your marketing and product sales. Therefore, be sure to make use of this free tool and take advantage of all its benefits.
What is a brand analysis?
A brand analysis, also known as a brand audit, identifies how your brand is supporting your marketing and sales efforts. Your brand is more than your logo and website, it is about how customers perceive you, and how they feel about you that determines whether they will be a long term customer.
What is Amazon brand View Pro?
Launched Amazon’s brand analytics platform (Amazon Brand View Pro – ABVP). Launched predictive models to drive platform performance optimizing for clicks, conversions, purchases and app downloads.
How do I see my items in Amazon analytics?
Amazon Brand Analytics Located under the Reports tab in Seller Central, brand owners can data reports on their products which are generally available in about 72 hours of the data being recorded.
What should a brand analysis include?
A traditional brand analysis includes a deep dive into three main areas: customer analysis, competitor analysis, and an audit of the current brand. However, brand analyses can also include a market analysis, brand architecture analysis, brand risk analysis, or brand management analysis.
How do you perform a brand analysis?
- Step 1: Consider Using a Third Party.
- Step 2: Create a Framework.
- Step 3: Obtain Customer Feedback.
- Step 4: Analyze Marketing Efforts.
- Step 5: Analyze Website Traffic.
- Step 6: Analyze Social Media.
- Step 7: Identify the Customer Journey.
- Step 8: Putting it All Together.
What is an Amazon brand?
Amazon considers a brand to be a name that represents a product or set of products. Products from the same brand share a common name, logo, or other identifying mark that appears on the product or its packaging and distinguishes those products from similar products that do not belong to that brand.
What’s new in Amazon brand analytics?
From a data availability standpoint, another key change for Amazon Brand Analytics is in Traffic Diagnostic reporting. Now, vendors can see the number of Glance Views (aka traffic) that actually occurred in a specific timeframe (not just the percentage increase over a specific period).
Where can I find brand analytics reports?
You can find Brand Analytics under the Reports tab in Seller Central. The reports listed below are available to Brand Owners. Click on each link to learn more about the data provided in each report. Data is generally available in Brand Analytics within 72 hours of the close of a given period.
Who is responsible for selling a brand in the Amazon store?
This seller must be internal to the brand and responsible for selling the brand in the Amazon store. If you do not have access to this feature, you have not been identified as a brand owner.
What is the Amazon Brand Registry and how does it work?
The Amazon Brand Registry is a platform where brands can enter and monitor their brands sold in all Amazon marketplaces. The Amazon Brand Registry helps to protect brand owners against unauthorized sellers. There is a dedicated team to support this function separate from normal case management.