What is Quora ads manager?

Quora ads is a self-serve platform where advertisers can create ads and target active Quora users. This platform enables advertisers to target specific topics and questions on Quora (contextual targeting), as well as create and target audiences based on pixel data (behavioral targeting).

How does Quora ads work?

Quora Ads run on a cost-per-click based model, powered by a real-time auction. After setting up targeting, advertisers then set their CPC bid, and can easily adjust it based on performance.

Is Quora good for advertising?

Quora is a great supplement to your existing ad channels. Quora offers a way to drive performance by targeting large, high-intent audiences as they research topics before a purchase. 300+ million visitors come to Quora every month to learn about the world around them.

How do I run an ad on Quora?

In your Quora Ads dashboard, click Create Campaign. Then type in your campaign name and select your campaign objective. Currently, you can choose from four objectives: Conversions, App Installs, Traffic, and Awareness. You’ll also need to set your campaign budget and schedule.

How much do Quora ads cost?

Quora Ads is a self-serve platform that accepts all debit and credit cards. When you first start running ads on Quora, you are charged when your spend meets specific billing thresholds. The first threshold is $25 USD, and rises with each successful charge to $50, $250, $500, and $750.

What’s new in the Quora ads manager?

In the Quora Ads Manager, advertisers can now create audiences of users who have visited different parts of their website and then target those audiences individually. For example, a campaign can reach people who have visited a website’s product or pricing page, but left without completing a purchase:

What is Quora ads retargeting?

In August 2017, the Quora Ads platform began offering Website Retargeting, allowing businesses to reach Quora users who have already visited their website. In the Quora Ads Manager, advertisers can now create audiences of users who have visited different parts of their website and then target those audiences individually.

How much does it cost to advertise on Quora?

Our minimum daily budget of $5 allows all businesses to find success on Quora. Reach people based on their interests, behavior, location, what they’re reading, and more. Soon after we began our investment in Quora Ads, the value began to skyrocket.

Is Quora available in English?

Now, Quora is available in multiple languages — English, French, German, Italian, Spanish, and Japanese — further expanding the global reach of the platform and its ads. In August 2017, the Quora Ads platform began offering Website Retargeting, allowing businesses to reach Quora users who have already visited their website.