What is the average customer acquisition cost for an app?

As of August 2019, the average cost to acquire an app user who registered with an app or created an account was 3.52 U.S. dollars. Mobile app user acquisition costs can vary widely between user action and operating system used.

What should my cost per acquisition be?

A good CLTV:CPA benchmark, according to various marketing experts, is 3:1. If your ratio is 1:1 or close to it, your acquisition cost is more than it should be. But if it’s higher than the benchmark, such as 4.5:1, you’re likely not spending enough and might be losing opportunities to acquire and convert leads.

What is a good CAC for apps?

It is often said that the benchmark 3: 1 LTV CAC ratio is enough for a sustainable business model. The thing is, it is efficient but never enough for a fast grow. The ratio higher than 3 signifies a healthier business with balanced revenues and expenses.

What is the average cost of acquisition?

Average Customer Acquisition Cost (CAC) By Industry

Industry	Average Organic CAC	Average Inorganic CAC
B2B SaaS	$205	$341
Business Consulting	$410	$901
Commercial Insurance	$590	$600
Construction Supply	$212	$486

How is cost per acquisition calculated?

To calculate the cost per acquisition, simply divide the total cost (whether media spend in total or specific channel/campaign to acquire customers) by the number of new customers acquired from the same channel/campaign.

What is CPA formula?

Cost per action (CPA) is calculated as the cost divided by the number of actions being measured. So for example, if the spend is $150 on a campaign and the actions attributed to this campaign is 10, this would give the campaign a cost per action of $15.

What is cost per acquisition in Google ads?

Cost per acquisition, also referred to as cost per action, is a marketing metric that measures the aggregate cost for acquiring one customer on the campaign or channel level. While the conversion event mostly refers to a sale, it also can be a form submission, an app download, a request for a callback, etc.

What is cost per install?

Cost per install (CPI) is the rate marketers pay to acquire new users through app installations. CPI is calculated by dividing ad spend by the total number of app installs associated with a campaign.

How do you calculate cost per user?

In short, to calculate CAC, you add up the costs associated with acquiring new customers (the amount you’ve spent on marketing and sales) and then divide that amount by the number of customers you acquired.

How much does it cost to acquire an app user?

As of August 2019, the average cost to acquire an app user who registered with an app or created an account was 3.52 U.S. dollars. Mobile app user acquisition costs can vary widely between user action and operating system used.

How much do apps cost per install in different countries?

First things first, let’s start with providing the set of stats that draw the picture for apps Cost Per Install in various countries and mobile platforms. Average mobile app CPI – $0.93 (APAC), $1.03 (EMEA), $0.34 (Latin America), $5.28 (North America) iOS app CPI Globally – $3.6 Android app CPI Globally (Google Play market) – $1.22

What is the average acquisition cost of a user action?

Compared to the relatively low acquisition costs of a user registration, the user action that had the highest average acquisition cost for both operating systems, Android and iOS, was making an in-app purchase. For Android this cost was 77.45 U.S. dollars, and for iOS it was 86.72 U.S. dollars.

How much does it cost to install a CPI app?

Key Average Cost Per Install Statistics: iOS app CPI Globally – $0.86. Android app CPI Globally (Google Play market) – $0.44. iOS app CPI in US – $2.07. Android app CPI in US (Google Play market) – $1.72.