What is the meaning behind Nike Just Do It?

There is a slogan behind every big brand such as Nike. The Nike’s “Just Do It” slogan is based on a murderer’s last words. The idea behind the slogan came from a convict facing a firing squad. Back in 1988, Wieden was struggling to come up with a line that would go viral.

Who came up with the Nike slogan Just Do It?

Dan Wieden
The man behind Nike’s famous “Just Do It” slogan has died at the age of 82. David Kennedy, the co-founder of Portland-based Wieden+Kennedy, came up with the tagline with partner Dan Wieden to accompany Nike’s first major television campaign in 1988.

Where did the idea from Nike’s Just Do It campaign come from art and copy?

Wieden drew on a surprising source for inspiration. In Doug Pray’s 2009 documentary about advertising, Art & Copy, he confesses that the idea for the line was sparked by the last words of convicted murderer Gary Gilmore, who said “Let’s do it!” to the firing squad before his execution.

Why did Nike change their slogan?

Known for its “Just Do It” tagline, the sportswear company is switching its motto to “Don’t Do It” as a plea to people not to overlook these acts of racism. The campaign is made with the help of Wieden + Kennedy Portland agency and took the form of a video. Don’t turn your back on racism.

Did Nike change their slogan?

On the 6th May 2021, Nike released a new marketing campaign called “Play New” and invites you to discover sport in a new way. The brand is already known for its bold marketing and communication moves. Last year, it changed its slogan to “Just Don’t Do It” in support of the Black Lives Matter movement.

How important is a tag line to a brand?

Taglines actually fulfill a very important purpose: they let you quickly and efficiently sum up what your company is all about. Taglines take out the guesswork and make a company’s message crystal clear in explicit terms. A good tagline helps set you apart from other companies that provide similar products.

Do slogans make a difference?

Taglines help differentiate a brand from others by stating an advantage or benefit they have over others with similar products. They are also used to reinforce a brand’s core values and give your company an identity.

When did Nike come to the UK?

Nike (UK) Ltd, which has been based in Sunderland since 1982 when it first started up in the UK, acts as an agent for the sale of the global brand’s footwear, clothing and accessories on behalf of the Nike group of companies.

Where did the phrase just do it come from?

Nike’s iconic “Just Do It” slogan was inspired by the final words of a notorious killer in 1970s Utah. Facing down a firing squad in his last moments, double-murderer Gary Gilmore said: “Let’s do it.”

What is the main purpose of tagline?

As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience’s memory of a literary product.

What is the role of a tagline?

A tagline is a short phrase that states a company’s overall purpose. A tagline helps highlight a company’s brand to the public. The most important aspect of a tagline is to ensure that it is memorable.

What is the purpose of slogans and taglines?

A slogan is more advertising focused, and a tagline is more public relations focused, meaning slogans are used to sell an item and taglines raise awareness about the overall brand. Unlike slogans, taglines don’t tell customers what your company does. Instead, taglines narrow in on a certain aspect of a company.