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What is the problem with Myntra logo?
E-commerce website Myntra is set to change its logo after a Mumbai-based activist lodged a complaint with the state cyber police, alleging that the company’s signage was “insulting and offensive” towards women. The complaint was lodged by a woman named Naaz Patel, the founder of an NGO called Avesta Foundation.
Why Myntra is being trolled?
The post offended several people, who then called out the brand for being ‘anti-Hindu’. The controversy picked up momentum as it coincided with rival brand Amazon’s own controversy, selling doormats with Hindu symbols and faces of deities. Soon, the web erupted with the calls of boycotting Myntra.
What was offensive in Myntra?
Myntra, the e-commerce brand, announced its decision to tweak its logo after a formal complaint claimed that it was offensive and resembled a naked woman. The complaint was lodged with the Mumbai Cyber police alleging that the current signage of the online shopping portal is “offensive and insulting to women.”
Who is owner of Myntra?
Flipkart
Myntra/Parent organizations
Mukesh Bansal is the founder and chief executive of Myntra, India’s largest fasion e-commerce site, which was acquired, in 2014, for $375 million by Flipkart, the country’s equivalent to Amazon. Before founding Myntra, Bansal spent eight years in Silicon Valley, first as a software engineer, then as a product manager.
What is the tagline of Myntra?
The month-long celebration began with the launch of a new brand campaign, highlighting the range of ethnic and festive wear and the convenience of shopping on Myntra, with the tagline,’Iss baar sirf tyohar manao, shopping Myntra pe chod do’.
Is Myntra going to change its logo?
Top fashion app Myntra, backed by Flipkart will be changing its logo. The logo will be going through a change on all of its platforms including website, mobile app, packaging material, following a complaint by Avesta Foundation’s Naaz Patel.
Who is CEO of Myntra?
Amar Nagaram (Jan 2019–Dec 31, 2021)
Nandita Sinha (Jan 1, 2022–)
Myntra/CEO
Myntra Appoints Nandita Sinha as CEO: All You Need to Know About New Myntra CEO. Nandita succeeds Amar Nagaram, who quit Myntra last month after leading the company as the CEO for nearly three years.
What is the case against Myntra logo?
E-commerce brand Myntra has decided to replace its existing logo with a new one following a complaint that claimed it was offensive towards women. The complaint was lodged with the Mumbai Cyber police alleging that the current signage of the online shopping portal is “offensive and insulting to women.”
Is myntra a Chinese app?
Myntra is a major Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India.
When was Mukesh Bansal born?
1976
Mukesh Bansal- Biography
| Name | Mukesh Bansal |
|---|---|
| Born | 1976 |
| Birthplace | Haridwar, Uttarakhand |
| Age | 44 (2020) |
| Nationality | Indian |
What is Myntra logo?
Fashion e-tailer Myntra has decided to change its logo following a complaint by a Mumbai-based activist, who alleged that the brand’s signage was offensive towards women. The logo supposedly depicts a ‘naked woman’, and the activist took umbrage to the ‘offensive’ logo.
Is Myntra a Chinese company?
Myntra is a major Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. The company was founded in 2007 to sell personalized gift items.
Why did Myntra change its logo?
A complaint was lodged with the Mumbai Cyber police alleging that the Myntra logo was offensive and insulting towards women. After facing backlash, Myntra accepted to change the logo across all places. How Will It Affect Myntra? Myntra is one of the largest online retailers when it comes to clothing and accessories in India.
Will mymyntra’s sales skyrocket during festive season?
Myntra is one of the largest online retailers when it comes to clothing and accessories in India. Its sales are said to skyrocket during the upcoming months. Given that the festive season is approaching soon, the ongoing controversy could require some damage control to boost sales.
Did Myntra turn Mahabharata into a selling point for their products?
In 2016, an agency ScrollDroll put out an advertisement for Myntra, the e-commerce shopping platform. In this ad, there was an illustration based on a scene from the epic Mahabharata. It depicted the disrobing of Draupadi and tried to turn it into a selling point for Myntra.
Is Krishna looking for extra long sarees on Myntra app?
The graphic showed Krishna looking for extra long sarees on Myntra app as Draupadi was being disrobed by Dushaasan. There is no denying that this advertisement was made for humor purposes but it didn’t sell well with the Indians. They slammed the graphics based on the Mahabharata and deemed it to be disrespectful to the religion.