What is the slogan for Yellow Pages?

What is the slogan for Yellow Pages?

Get an Idea
After nearly 40 years, the Yellow Pages fingers are walking off the job. The trade association for telephone directory publishers will replace the “Let Your Fingers Do the Walking” logo and advertising campaign next year with a light- bulb logo and the slogan, “Get an Idea.”

What are the qualities of a good slogan?

Consistency. A slogan has to be consistent with your brand, product and target. You can’t let yourself create slogan that’s too laid back while selling, for example, financial services for pensioners or a slogan that’s too stiff and uptight for an advertisement campaign for teenagers.

Who owned the Yellow Pages?

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The Yellow Pages, Which Apparently Still Exists, Has Been Acquired by Dex Media. Private equity firm Cerberus acquired a majority stake in YP Holdings for $950 million in 2012 from AT, which retained the remaining 47\% stake.

Does the Yellow Pages still exist?

The Yellow Pages will stop printing from January 2019 after more than five decades, its owner Yell has announced. Yell has taken the decision to fully digitise the business, ending the publication’s 51-year run.

What is the most famous slogan?

To help kickstart the brainstorming, here are 40 famous slogans that have successfully stuck with brands and products for years.

  • Skittles — “Taste the Rainbow”
  • Red Bull — “Red Bull Gives You Wings”
  • Maybelline – “Maybe She’s Born With it, Maybe it’s Maybelline”
  • Nike – “Just Do It”
  • Walmart – “Save Money, Live Better”

What was Mahatma Gandhi’s slogan?

“Live as if you were to die tomorrow. Learn as if you were to live forever.” “Happiness is when what you think, what you say, and what you do are in harmony.” “We may never be strong enough to be entirely nonviolent in thought, word and deed.

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Where slogans are normally used?

Slogans are often used to capture the attention of the audience it is trying to reach. If the slogan is used for commercial purposes, often it is written to be memorable/catchy in order for a consumer to associate the slogan with the product it is representing.

What is the Tagalog of slogan?

The English word “slogan” can be translated as the following word in Tagalog: banság – [noun] motto; slogan; nickname; alias; surname; boasting more…

What company has the slogan Is it in you?

63 of the catchiest company slogans ever

Company slogan Brand or product name
Because you’re worth it L’OREAL
Is it in you? Gatorade
Can you hear me now? Verizon
The snack that smiles back Goldfish

What company has the slogan Let your fingers do the walking?

The Yellow Pages had the slogan “Let your fingers do the walking” in 1964. The slogan has been inducted to the Advertising Slogan Hall of Fame. Q: What company has Let your fingers do the walking slogan?

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What is the most familiar slogan ever used?

Wow! You’ve nailed it. The U.S. telephone company’s Yellow Pages slogan, “Let your fingers do the walking” was introduced to the public in 1962. It was created by Stephen Baker, an advertising art director with Cunningham & Walsh. This slogan is one of the most familiar ever used.

What is the history of the walking finger?

A New England artist created the first “Walking Fingers” symbol for the New England Telephone Company in the early 1960s. Shortly thereafter, AT and the regional companies that made up the Bell System started printing the symbol on their telephone directories.

What is the history of the Yellow Pages slogan?

The U.S. telephone company’s Yellow Pages slogan, “Let your fingers do the walking” was introduced to the public in 1962.