What kind of people buy Rolex watches?

Rolex watches are frequently given or purchased on special occasions. Rolex watches to tend to hold their value very well. And Rolex watches are a well-known luxury brand with a name lots of people have a positive association with. So marketing aside, they are true claims.

Is the Rolex shortage over?

As long as the demand for certain models remains high, then the shortage isn’t likely to go away soon. Not only does Rolex express no intention of dramatically increasing production, but they don’t even tell authorised dealers which watches they’re sending at any given time (sending “mystery boxes” instead).

Are Rolex Watches losing value?

Yet, in reality, these models are expensive, less popular and hard to sell, meaning they often lose value very quickly. To put this into perspective, the typical depreciation in value for a stainless steel watch is 20 percent, while a two-tone steel and gold watch might see a 30 percent depreciation.

Why is Rolex so sought after?

Generally speaking, Rolex uses the 904L stainless steel in all of their collections. This ensures that all their timepieces are exquisite, tough, and long-lasting, and is a major factor why Rolex watches are all so expensive. A good example of a watch that utilizes 904L stainless steel is the Rolex Datejust Ref.

Why can’t you buy a Rolex?

Thanks to a combination of COVID-19-related production cuts and soaring demand, Rolex authorized dealers’ display cases are virtually or totally empty. While large swathes of the American watch buying public revere Rolex as the ultimate watch, the ultimate status symbol, they can’t buy one. They haven’t been able to for months.

Is Rolex a dying brand?

Far from it. It take a long time for a strong brand to die. Rolex is the Oleksii Novikov of the luxury watch world. Rolex will eventually restock its authorized dealers with watches – maybe even to the point where they have Rolex models for walk-ins. This one, two or maybe three year drought will fade from the consumers’ consciousness.

Will the Rolex shortage work in Geneva watchmakers’ favor?

Short term, the Rolex shortage works in the Geneva watchmaker’s favor. Our watches are so awesome they’re sold out! Reputation enhanced! Long term, it’s an existential threat.

Did a ‘smash-and-grab’ burglary steal several Rolex watches?

“Glendale police circulated security images of a man wanted for stealing several Rolex watches in a ‘smash-and-grab’ burglary at a Glendale jewelry store,” LA’s dailynews.com reports. Check out the video after the jump. I’m thinking “several” means one. Maybe two.