What questions should I ask a customer discovery?

5 customer discovery questions to ask during early customer discovery interviews:

• What is the hardest part about doing the thing that you’re trying to do/achieve/solve?
• Tell me about the last time that you encountered this problem.
• Why was this hard?
• What, if anything, have you done to try to solve this problem?

How do you validate product/market fit?

Achieving product/market fit

1. Identify Your Target Customer.
2. Understand the Big Customer Needs.
3. Know what you offer as a Value Proposition.
4. Specify your Minimum Viable Product Feature Set.
5. Create Your Minimum Viable Product Prototype.
6. Test the MVP Prototype with Potential Customers.

What is customer discovery and validation?

Customer discovery was all about figuring out who your customers are and how to reach them. Customer validation is about making sure that your research is correct and developing your business model to reflect that information.

How do you conduct a customer discovery interview?

10 Tips To Conduct Customer Discovery Interviews

1. Come prepared, have it clear in your mind what you want and how to get it.
2. Smile and be kind, interviews contribute to making the whole process more human.
3. Create a connection when meeting customers.
4. Keep in mind that it’s an opportunity to learn, not to sell.

What are discovery questions in sales?

Discovery questions are the questions you ask to understand whether or not a prospect is a good fit for your product (and vice versa). They’re normally open-ended questions about the challenges, obstacles, and current processes in a business that relate to what you’re selling.

How do you validate a product?

The process of product validation includes the following:

1. Define a problem. This is one of the most critical stages of your product discovery process.
2. Vision statement. Articulate your unique value proposition.
3. Market validation.
4. Competition.
5. Focus.
6. Customer validation.
7. Prototyping.
8. Build an MVP (Minimum Viable Product)

What is validation and type of validation?

17 Jul 2017. Process validation is defined as the collection and evaluation of data, from the process design stage throughout production, which establishes scientific evidence that a process is capable of consistently delivering quality products.

What are the 4 phases of customer discovery?

The four phases of the customer discovery step (process) include:

• Phase 1 State your Hypothesis.
• Phase 2 Test your hypotheses.
• Phase 3 Test your product concept.
• Phase 4 Evaluate customer feedback and determine next steps.

How would you interview a customer on product?

Tips for Effective Customer Interviews

1. Focus on the problem.
2. Define customer archetypes.
3. Develop an agile mindset.
4. Be prepared to listen and learn.
5. If in person isn’t an option, conduct video interviews.
6. Develop a consistent system for analyzing your interview results.

How many customer discovery interviews should you do?

Ideally, each team (one interviewer and one note taker) should be involved in at least five interviews. So a team of four people should run at least ten interviews in a week. In Lean Startup, this is the Build, Measure, Learn loop backwards. We are trying to Learn who our customer is and what their pain points are.

How do you validate a startup idea?

10 Ways to Rapidly Test Your Startup Idea

1. Write down your product concept.
2. Decide.
3. Most of what you write down are assumptions.
4. Find the truth by getting out to test your assumptions.
5. Start with your network.
6. Interview your customers.
7. Ask, “Why?”
8. Find the value proposition.

What are customer and product discovery questions?

All of these questions are customer and product discovery questions, almost identical to the ones product managers use to understand if the company has unlocked product-market fit.

What is customer discovery in lean startups?

At the heart of the Lean Startup is the process of utilizing customers very early on in the business development process–and that is precisely the theory behind Customer Discovery. Brant Cooper, author of The Lean Entrepreneur, puts it simply: Customer Discovery “is all about questioning your core business assumptions.”

What do potential investors look for in a marketing interview?

In addition, these interviews surface insights about marketing positioning and true perception in the market; customer support effectiveness; overselling; and product importance. It shouldn’t be a surprise that potential investors also use them to understand fit.

Why is customer support so important for fast evolving products?

Fast evolving products with great customer support convey to users that the startup cares about delighting them. It’s also a great diagnostic tool for exposing overselling. Do the salespeople in the company overpromise to attain quota, only for the product to disappoint later on?