When did Skin Whitening start in the Philippines?

Many researchers in the field of Filipi- no-American psychology attribute this desire for whiter skin to the American colonial rule of the Philippines, which began in 1898 and lasted for nearly fifty years.

What is Moreno Filipino?

Morena in Spanish/Filipino means a tanned brunette (I’m very loosely defining here) – however, growing up in the Philippines being a morena was nowhere near as fun as it otherwise sounds. Being dark, having brown skin… So this is my way of embracing me in my own skin.

How much is the global skin lightening industry worth?

The global market for skin lighteners was worth $8.6 billion last year, according to Global Industry Analysts Inc.’s StrategyR, a research company in San Jose, which forecasts demand reaching $12.3 billion by 2027.

When did Skin Bleaching start in Asia?

In India, specifically, over half of skin care products are sold to whiten skin. Efforts to lighten the skin date back to at least the 1500s in Asia.

Why is skin whitening so popular in China?

Having white skin and putting make-up on is considered essential to enhance beauty in China (and much of the rest of Asia really). As high as 30 percent of income is spent on different skin whitening products and routines to transform inherited yellow skin tone to a whiter complexion.

How popular are skin lighting products in Asia?

A 2004 study by Synovate AsiaBUS found that 4 in 10 women in Taiwan, Hong Kong, South Korea, Malaysia, and the Philippines used skin lighting products in that year ( 2 ). These products aren’t only for women; men are consuming beauty products at large rates, over 50\%, opening up a whole new market ( 2 ).

Is skin-lightening a lucrative business for cosmetic manufacturers?

Cosmetic manufacturers are launching skin-lightening products on a regular basis in order to cash in on this lucrative business. Hu herself has tried most of the skin whiteners on the market, using them to treat acne marks or to even out her skin tone after a tan, she said. But she also grew up under pressure to be fairer.

Why are there so many Korean ads for skin lightening products?

In these advertisements, prominent Koreans extoll the virtues of skin whiteness. Plenty of native Korean companies make skin lightening products, but Western companies like The Body Shop also produce these items for Korean and pan-Asian audiences.