Where does Similarweb data come from?

Public Data Extraction Similarweb’s public data sources are an aggregation of online information available to the public. Similar to how search engines like Google index the web, Similarweb employs an automated technique for capturing and indexing public data from billions of website pages and apps every month.

What is Similarweb used for?

What Is SimilarWeb? SimilarWeb is a tool that estimates the total amount of traffic different websites get. It allows you to see competitors’ top traffic sources, broken down into six major categories, including referring sites, social traffic, and top search keywords.

What does the tool Similarweb tell you?

While other analytics tools track pageviews or sessions, Similarweb can provide you with unique visitor data on a monthly and daily basis. This tells you the number of devices visiting the analyzed domain, within the country and time period analyzed, and reveals the actual reach of your website.

What is used for website monitoring and analytics?

1. Google Analytics. When it comes to web analytics tools, Google Analytics is the gold standard. Businesses that need a large amount of data can also look into Google Analytics 360, the paid enterprise version of the tool.

Is SimilarWeb a reliable source?

The Results. Overall the most accurate tool analysed was SimilarWeb which on average overestimated organic traffic by 1\%. It overestimated total visit numbers by 17\%, estimating 15.7m visits for the 25 websites, compared to the 13.4m actual. SimilarWeb was the only tool to generally overestimate traffic.

Where is SimilarWeb located?

TEL AVIV-JAFFA
Company Description: SIMILARWEB LTD is located in TEL AVIV-JAFFA, Israel and is part of the Computer Systems Design and Related Services Industry.

How do web analytics tools work?

How web analytics work. Most analytics tools ‘tag’ their web pages by inserting a snippet of JavaScript in the web page’s code. Using this tag, the analytics tool counts each time the page gets a visitor or a click on a link.

What is web analytics data?

Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.

Is SimilarWeb data accurate?