Why is there a stainless steel shortage of Rolex?

Why There Is A Shortage In Stainless Rolex’s While expensive platinum watches are trading for 20\% less, the stainless models are trading for almost 50\% over retail. As Rolex tightens production, they limit supply and create a shortage in their very popular stainless models.

Can you get a stainless steel Rolex?

It’s not only the vintage and older models are rare and pricey, any current Submariner, GMT-Master or Daytona model in stainless steel is simply not available at a Rolex dealer. With ups and downs, the Rolex Submariner and GMT-Master models were available as well in stainless steel.

Does a real Rolex have a stainless steel back?

It should be noted that some authentic older lady Rolex Datejust models like the 6917, 69173 and 69174 do have “Stainless Steel” and “Registered Design” on their casebacks. However, for the most part, genuine Rolex casebacks are always smooth and never engraved or clear.

What Rolex has a waiting list?

The Rolex Submariner is the most popular Rolex therefore the waitlist for the Submariner is long. If you have a positive relationship and purchase history with an authorized dealer, you can expect to receive a Submariner within 6-12 months.

How can I check if my Rolex is real?

Rolex watches include a serial number stamped between the watch lugs at the 6 o’clock position. You will need to remove the bracelet in order to find this. An authentic watch will have a deeply engraved serial number. You should be able to hold it to the light and see a slight glow around the edges.

Do Rolex dealers sell stainless steel watches?

It’s not only the vintage and older models are rare and pricey, any current Submariner, GMT-Master or Daytona model in stainless steel is simply not available at a Rolex dealer.

Which Rolex models have the most shortage of steel?

The Rolex models that typically have the most extreme shortage are the brand’s stainless steel sports watches. While not the outright least expensive models in the brand’s portfolio, these stainless steel Professional watches are significantly less expensive than their two-tone or solid precious metal counterparts.

Is the Rolex core collection too easy to buy?

While certain ultra-exclusive ‘halo pieces’ have always been in short supply, Rolex’s core collection, particularly its standard stainless steel watches were all relatively easy to purchase.

How can Rolex increase demand for its watches?

An obvious solution would be for Rolex to simply produce more watches, particularly the models that have the greatest levels of demand at the retail level. However, this is far easier said than done, and in reality, it is not in Rolex’s best interest to even do so. Rolex produces nearly every aspect of its watches entirely in-house.