Why was Olympic viewership down?

This year’s Olympics were shaken by Covid-19, possibly blunting fans’ interest. Organizers delayed the event by a year, imposed stringent social distancing rules and banned most spectators — and some critics argued the Games posed an unnecessary public health risk.

Is Olympic viewership declining?

The Rush: New Olympic sports versus the strangest events of Games past. NBC’s overall TV audience for the Tokyo Games is down an average of about 45 percent from the comparable Rio Games in 2016. Prime-time viewership — which consists of both live and delayed events — is down by 51 percent.

Are Olympic TV ratings down?

Primetime ratings for the Tokyo Olympic Games were down 42\% from the 2016 Games, according to data from NBCUniversal. That’s down from roughly 26.7 primetime viewers who tuned into the Summer Olympic Games in Rio in 2016.

What was the least watched Olympics?

Tokyo Olympics
2020 Tokyo Olympics Becomes Least-Watched in Primetime for Any Summer or Winter Games. The Tokyo Summer Olympics averaged 15.6 million viewers per night across NBC’s various television and digital platforms, marking the least-watched primetime Olympics on record, Summer or Winter.

How bad were the ratings for the Olympics?

More On: 2020 olympics Last Sunday, NBC’s primetime audience was down 51 percent from the 26.7 million viewers who watched the Rio Games in 2016 and during the first week of contests, typically the most-watched, ratings were down by nearly 60 percent most nights, according to Nielsen.

How were the ratings for the Olympics?

The audience for streaming the Tokyo Olympics was strong, but overall the ratings were down from the Rio Games. The average prime time viewership each night across all of its platforms — online, cable and network — was just 15.5 million people, down from an average 26.7 million viewers for the Rio Games in 2016.

Did NBC lose money on Olympics?

With the coverage nearing its halfway point, average nightly viewership through Tuesday was down 42\% from the 2016 Summer Games across all of NBC’s outlets. The company, part of Comcast Corp., sold more than $1.25 billion in commercials for this year’s Olympics, a record.

What age group watches the Olympics?

The most common age group in the U.S. planning to watch the Tokyo Olympic Games was 18 to 29 years, according to a survey from July 2021. 54 percent of adults aged 65 years and older were also likely to watch the Olympic Summer Games in 2021.

Which country watches the Olympics the most?

the US
Of the top five countries with the most passionate Olympics fans, the US takes the top spot. When looking at fan interest and consumption of Olympics content, the US surpasses the UK, Australia, Canada and Germany, with fan demand nearly three times higher than any other country.

How were the ratings for the 2021 Olympics?

The first preseason game of the 2021 season averaged 7.3 million viewers, the most watched preseason game in four years. That evening NBC’s cross-platform Olympic coverage averaged 13.3 million viewers. The ratings decline had little to do with the performance of Team USA.

What are the ratings for the 2020 Olympics?

NBC saw its coverage of the Tokyo 2020 Olympic Games average 15.5 million primetime viewers, the US media network’s lowest audience for the summer Games since 1988.

How many people watched the Tokyo Olympics 2020 opening ceremony?

The opening ceremony last Friday drew 16.9 million U.S. TV viewers, the smallest audience for the event in the past 33 years, according to Nielsen data provided by NBCUniversal. read more Slideshow: Best of July 30 1/34 Tokyo 2020 Olympics – Judo – Men’s +100kg – Last 32 – Nippon Budokan – Tokyo, Japan – July 30, 2021.

Are the Tokyo Olympics the least watched Olympics in recent history?

Ratings data from the opening ceremony and first few nights of events indicate that the Tokyo Games are currently the least watched Olympics in recent history across Europe and in the United States. However, TV viewership is up in Australia and Japan.

Is TV viewership increasing or decreasing at the Olympics?

However, TV viewership is up in Australia and Japan. Comparisons with previous Olympic Games are imperfect given the different times zones, the COVID pandemic and fewer streaming options in past Games, but a downward trend is clear.

How many people watched the Olympics opening ceremony on ZDF?

The opening ceremony attracted 2.07 million viewers on ZDF, according to ratings compiled by research firm GfK, a 73\% decline from the TV audience that watched the opener of the Beijing Olympics that aired at a similar time of day.