Will OTT mark the end of mainstream cinema?

Will OTTs replace the theatre experience post-pandemic? No OTT platform can replace the cinematic experience. OTT platforms will never replace the magic of movie theatres. Some movies have to be watched only on the silver screen.

What is OTT platform in Bollywood?

There are currently about 40 providers of over–the–top media services (OTT) in India, which distribute streaming media over the Internet. In fiscal year 2018, the OTT market in India was worth ₹2,150 crore (₹21.5 billion, US$303 million as of 2018), and its value grew to ₹35 billion in 2019.

What is OTT platform in cinema?

The full form of OTT is ‘Over the Top’, which refers to TV and film content that can be viewed using the internet connection instead of satellite service or cable connection. OTT platforms such as YouTube, MX Player, Prime Videos, Netflix, SonyLIV, etc.

Is OTT better than theatres?

Pros of OTT platforms: OTT platforms provide flexibility and convenience. Some people, who live in remote areas do not have theatres nearby. And for some others, going to theatres is difficult due to disability or restrictions. OTT platforms are inclusive and enable everyone to watch the content from home.

Can OTT replace theatres?

The experience of watching a film in a theatre, still is very different from watching it on OTT. Theatres can never be replaced, but with the intriduction of OTT, a certain kind of segregation will happen with there being films made for theatres and films made for OTT,” he signs off.

How do I sell my movie to Ott?

What Are The Assets Needed to Sell Film on OTT?

1. Film in MP4 format.
2. English subtitle file in SRT format.
3. A self-attested rating certificate.
4. Film’s vertical poster.
5. Metadata such as the film title, summary and so on.

What are the disadvantages of OTT platforms?

CONS OF OTT PLATFORMS

• People with poor internet connections will not be able to enjoy a smooth viewing experience.
• Security and privacy are the two most pressing problems for OTT platforms.
• Another issue with OTT services is the lack of censorship.

Are OTT platforms changing the future of Indian cinema?

A new trend has emerged thus: Most films are going to the OTT if that makes sense for their budget and financial equations, whereas big-budget, big-banner and blockbuster films would go to theatres (provided there are no lockdowns).

How much does OTT pay for a movie?

The amount paid is different for different movies, languages, and different language versions of the same film. The price at which an OTT platform buys a movie is how much that movie has made. For movies that release directly on OTT platforms, 80 percent of their revenue comes from OTT rights.

Is Amazon better than Netflix?

The bottom line. What does Prime Video offer that Netflix doesn’t? In short, all the perks of an Amazon Prime membership. But if you compare them only on their streaming merits, it’s no competition: Netflix has better original content, a better user experience and a better overall library of movies and TV shows.

Which is the biggest OTT platforms in the world?

Netflix. Netflix is one of the most popular ott platforms. It has over 182 million subscribers from all over the world.

How big is the OTT market in India?

Boston Consulting Group has predicted that the OTT segment in India, right now pegged at $0.5 billion, is poised to grow to $5 billion by 2023.

What are the best Tamil movies on OTT platforms?

The legal drama Ponmagal Vandhal (Tamil), mystery thriller Penguin (Telugu), comedy-drama French Biriyani (Kannada), and Sufiyum Sujatayum (Malayalam), written and directed by Naranipuzha Shanavas of Karie fame, starring Aditi Rao Hydari and Jayasurya in lead roles, have done well on various OTT platforms.

Why aren’t big-ticket movies releasing on OTT platforms?

Ali says that big-ticket movies releasing on OTT platforms are a transitory phase due to the matter of paying their staff and technicians. “Once people can come back to the theatres, different kinds of content will be produced for cinemas and OTT.

What is TVOD and how does it work?

With TVOD, rather than paying for a whole cluster of titles just to watch one movie, viewers can directly pay for thaat particular film. It is like ordering à la carte.” The signs of their growing clout have been visible for a while now.